# Mujeres In Marketing


## Posts

- [Why Latinas Are Natural Marketers: The Power of Culture, Creativity, and Connection](https://mujeresinmarketing.org/why-latinas-are-natural-marketers/): Latina Equal Pay Day: The Urgent Case for Equity Image by nensuria on Freepik As Latinas, we know we don’t need a college degree to confirm that we understand marketing, when we have known marketing since the minute we were born. Chances are that when our mother was holding us in the hospital room after giving birth, our tía was already putting her on to the next hair growth serum she bought en la estética. We were born into a culture where we understand the power of storytelling, brand visuals, tone, trust, and community. We learned the meaning of marketing […]
- [Latina Equal Pay Day: The Urgent Case for Equity](https://mujeresinmarketing.org/latina-equal-pay-day-the-urgent-case-for-equity/): Latina Equal Pay Day: The Urgent Case for Equity Photo by Sasun Bughdaryan on Unsplash Latina Equal Pay Day reminds us just how far into the year Latinas must work to earn what white, non-Hispanic men made the year before. According to the National Women’s Law Center, Latinas working full time and year round make about 58 cents for every dollar paid to white, non-Hispanic men (AAUW, 2025). When part-time and seasonal workers are included, that number drops to 51 to 54 cents (Equal Pay Today, 2025). Over a lifetime, that pay gap adds up to more than 1.3 million […]
- [Smart Marketing vs. Shock Marketing: What E.L.F. and American Eagle Teach Us](https://mujeresinmarketing.org/smart-marketing-or-shock-marketing-how-e-l-f-and-american-eagles-latest-campaigns-are-sparking-controversy-and-what-marketers-can-learn-from-the-backlash/): Smart Marketing vs. Shock Marketing: What E.L.F. and American Eagle Teach Us Photo by Polina Tankilevitch from Pexels E.L.F. Cosmetics recently launched its latest campaign, featuring comedian Matt Rife alongside drag queen Heidi N Closet, as personal injury lawyers working at “e.l.f.ino & Schmarnes,” dedicated to getting the best prices on cosmetics. The problem? Matt Rife famously opened his 2023 Netflix special with a domestic violence joke, remained unapologetic about the joke in the face of public criticism, and has openly stated that women were not his target audience.  All of this begs the question: why would E.L.F., a cosmetics […]
- [From Burned Out to Balanced: Summer Wellness Tips for the Latina Profesionista](https://mujeresinmarketing.org/from-burned-out-to-balanced-summer-wellness-tips-for-the-latina-profesionista/): From Burned Out to Balanced: Summer Wellness Tips for the Latina Profesionista Image by Oleksandr Pidvalnyi from Pixabay Summer often brings warmer weather, longer days, and calendars that feel fuller than ever. Between vacation plans, family gatherings, childcare juggling, and the irresistible call of sunny days, leisure time can easily clash with work deadlines and responsibilities. In the rush to wrap up projects before that well-earned getaway, stress builds, motivation dips, and work-life balance starts to slip. Add the extra load of covering for colleagues on vacation, and suddenly you’re drowning in to-dos instead of sipping poolside margaritas.   If […]
- [Reflecting On One Year of Mujeres in Marketing](https://mujeresinmarketing.org/reflecting-on-one-year-of-mujeres-in-marketing/): Reflecting On One Year of Mujeres in Marketing Photo by Branding By Jo Today marks one year since the launch of Mujeres in Marketing — and what a year it’s been. It’s easy to say time flies, but when you’re building something with purpose, you feel every moment. You feel the growth, the challenges, the victories, the pivots. And this past year has been full of all of that — hustle, inspiration, community, and a whole lot of heart. Mujeres in Marketing (MiM) was created out of a real and urgent need: community. For too long, Latinas in the marketing […]
- [Más que un Trabajo: Navigating Career Grief and Mental Health](https://mujeresinmarketing.org/mas-que-un-trabajo-navigating-career-grief-and-mental-health/): Más que un Trabajo: Navigating Career Grief and Mental Health May marks Mental Health Awareness Month, a time to recognize the importance of emotional well-being and reduce the stigma associated with mental health care. For many professionals, workplace experiences significantly influence mental health. Workplaces are where we spend most of our day, away from our family and loved ones. While there are many intersections between mental health and work, one topic that can feel especially hard and isolating to navigate is grief after a job loss. Whether the reason is termination, layoffs, or department changes, the emotional impact on an […]
- [Al Mal Tiempo, Buena Cara: Navigating the Storm on the Nonprofit Sector](https://mujeresinmarketing.org/al-mal-tiempo-buena-cara-navigating-the-storm-on-the-nonprofit-sector/): Al Mal Tiempo, Buena Cara: Navigating the Storm on the Nonprofit Sector Nonprofit professionals are often described as resilient. I have spent over a decade as a nonprofit leader, consultant, and board member. Name a nonprofit job hat and I’ve worn it. The past couple of weeks have tested the sector in unprecedented ways. The last time this happened, COVID-19 paused programs, funding, and changed the way nonprofits worked. However, the storm that began to form when the White House issued a memo on the federal freeze on January 27, 2025, was completely preventable. And although it was rescinded less […]
- [Cultura, Confidence, Career: Must-Reads for Latinas Ready to Lead](https://mujeresinmarketing.org/cultura-confidence-career-must-reads-for-latinas-ready-to-lead/): Cultura, Confidence, Career: Must-Reads for Latinas Ready to Lead Latinas step into Corporate America with the odds stacked high against them. Many of us come from immigrant families with limited resources or are the first in our lineage to break generational cycles and secure a corporate role. According to a report by LeanIn.org, Latinas face two critical “broken rungs” when it comes to climbing the corporate ladder. They’re overlooked for management positions and, again, for senior leadership roles. While Latinas hold just 4.9% of entry-level corporate jobs, this number drops to 3.3% at the managerial level and a staggering 2% […]
- [Representaćion in Advertising: Super Bowl 2025 Edition](https://mujeresinmarketing.org/representacion-in-advertising-super-bowl-2025-edition/): Representación in Advertising: Super Bowl 2025 Edition As brands continue to recognize the importance of authentically representing diverse communities, we have undeniably seen Latina representation increasing. This year’s Super Bowl commercials featuring Becky G and Michelle Rodriguez are prime examples of how companies are shifting toward more inclusive representation and tapping into the purchasing power of the Latina market. Latina women represent a powerful demographic that has been overlooked in advertising. However, recent statistics show the tremendous impact of Latinas in the consumer market. According to a 2024 Nielsen report, U.S. Hispanics represent nearly $3.4 trillion in purchasing power, with […]
- [The Importance of Donating to Nonprofits on Giving Tuesday](https://mujeresinmarketing.org/the-importance-of-donating-to-nonprofits-on-giving-tuesday/): The Importance of Donating to Nonprofits (Like Mujeres in Marketing) on GivingTuesday Giving Tuesday, the Tuesday after Thanksgiving, is a global day of generosity. It’s a chance to give back to the causes you care about and make a real difference in the world. But with so many worthy organizations out there, why should you consider donating to nonprofits, especially those like Mujeres in Marketing? Here’s why:   Direct Impact: Nonprofits like MiM work directly with the communities we serve. Your donation goes towards programs, resources, events, and initiatives that create tangible change. In MiM’s case, your contribution helps empower […]
- [Talking Dinero: Latina Equal Pay Day 2024 is Here!​](https://mujeresinmarketing.org/talking-dinero-latina-equal-pay-day-2024-is-here/): Talking Dinero: Latina Equal Pay Day 2024 is Here! Photo by Alexander Grey on Unsplash Pay transparency means openly sharing information about compensation within a company or industry. It includes discussing salary ranges, pay policies, and the factors that determine compensation. Pay transparency aims to create an environment where employees feel empowered and informed about their earning potential. Systemic Barriers to Equal Pay   Cultural Bias and StereotypingLatinas often face deeply ingrained cultural stereotypes that lead to assumptions about their abilities, work ethic, and leadership potential. In marketing, a field that thrives on creativity and influence, these stereotypes can marginalize […]
- [The Rise of Latina Marketers: Changing Faces, Changing Strategies](https://mujeresinmarketing.org/the-rise-of-latina-marketers-changing-faces-changing-strategies/): The Rise of Latina Marketers: Changing Faces, Changing Strategies Photo via Unsplash by Christina@wocintechchat In an industry that’s been too vanilla for too long, there’s an undeniable wave of change rolling in—y se llama the rise of Latina marketers. These mujeres are not only reshaping the marketing playbook; they’re rewriting it in bold, italic, and everything but the boring. With every campaign, they bring a sizzle of cultura, a dash of sass, and an unapologetic authenticity that’s long overdue. Let’s cut to the chase: the face of America is changing. With Latinos making up nearly 20% of the U.S. population, […]
- [Spanglish in Advertising: How Bilingual Campaigns are Reshaping the Industry](https://mujeresinmarketing.org/spanglish-in-advertising-how-bilingual-campaigns-are-reshaping-the-industry/): Spanglish in Advertising: How Bilingual Campaigns are Reshaping the Industry In the vibrant dance of cultures where English meets Español, there emerges a feisty, unapologetic voice that refuses to be boxed in. It’s Spanglish, and it’s taking over the advertising world with a bang. Gone are the days when advertisements whispered in timid translations. Today, bilingual campaigns are loud, proud, and speak directly to the hearts of a diverse audience. Welcome to the era where Spanglish isn’t just a language mishmash; it’s a cultural force, reshaping advertising with every palabra spoken. So, what’s firing up this revolution? It’s simple: the […]
- [Marketing, Communications, Advertising, Public Relations - What's the Difference?](https://mujeresinmarketing.org/marketing-communications-advertising-public-relations-whats-the-difference/): Marketing, Communications, Advertising, Public Relations – What’s the Difference? Photo by Towfiqu barbhuiya on Unsplash   ¡Hola, mujeres poderosas! Let’s break down some essential concepts in our dynamic world: marketing, communications, advertising, and public relations. These terms often get mixed up, but each plays a unique role in building successful brands. Ready to unravel the mystery? ¡Vamos!   Marketing: The Master Strategist Marketing is like the mastermind behind an epic fiesta—it involves planning, strategizing, and executing to ensure everything comes together seamlessly. It’s all about understanding your audience, creating value, and building relationships. From market research and product development to […]
- [Ni de Aquí, Ni de Allá – Embracing Our Latinidad on National Holidays](https://mujeresinmarketing.org/ni-de-aqui-ni-de-alla/): When asked, “What are you doing for [x] holiday?” many of us often find ourselves at a loss since we simply don’t celebrate certain holidays, despite living in the United States for many years. Growing up, many of our families didn’t make a big deal out of the 4th of July. Sure, we barbecued and enjoyed fireworks, but that was mostly because everyone else was doing it (and Latinos, among others, love any excuse to party). The significance of the 4th of July as a celebration of American independence often didn’t resonate until we were older. For many, it was […]
- [Letter from the Founder](https://mujeresinmarketing.org/letter-from-the-founder/): Hola! If you’re reading this, thank you for joining MiM and helping build the little comunidad we’re looking to grow. Mujeres in Marketing a year ago was just a concept, and one I didn’t think would come to fruition anytime soon. Fast forward to today, when we not only celebrate our launch into the world but the very reason MiM came to exist: community. The ones we’re raised in, the ones we create, and the ones we’re building with each other constantly in life. Community has been at the forefront of all of the passion and planning behind building something […]
- [Anuncio del Lanzamiento de Mujeres en Marketing: Empoderando a las Mujeres Latinas en la Industria del Marketing](https://mujeresinmarketing.org/anuncio-del-lanzamiento-de-mujeres-en-marketing-empoderando-a-las-mujeres-latinas-en-la-industria-del-marketing/): Orlando, FL, 19 de junio de 2024 — Mujeres en Marketing se enorgullece en anunciar su evento de lanzamiento oficial el jueves 27 de junio de 2024, a las 5:00 PM en Hi Hello Labs. Fundada por Ashley Rivera Mercado, con miembros fundadores de la junta Yeliza Centeio, Ana Carolina Salazar y Krystal Morris, Mujeres en Marketing tiene como objetivo crear una comunidad solidaria y empoderadora para las mujeres latinas en la industria del marketing. El evento de lanzamiento contará con entretenimiento a cargo del DJ Demi Korrin, catering, y una discusión en panel liderada por Delaina Baker, Fundadora y Experta […]
- [Announcing the Launch of Mujeres in Marketing: Empowering Latina Women in the Marketing Industry](https://mujeresinmarketing.org/announcing-the-launch-of-mujeres-in-marketing-empowering-latina-women-in-the-marketing-industry/): Orlando, FL, June 19, 2024 — Mujeres in Marketing is proud to announce its official launch event on Thursday, June 27, 2024, at 5:00 PM at Hi Hello Labs. Founded by Ashley Rivera Mercado, with Board Founding Members Yeliza Centeio, Ana Carolina Salazar, and Krystal Morris, Mujeres in Marketing aims to create a supportive and empowering community for Latina women in the marketing industry. The launch event will feature entertainment by DJ Demi Korrin, catering, and a panel discussion led by Delaina Baker, Founder and Social Media Expert of Social Media Study Hall. This event marks the beginning of an initiative […]

## Pages

- [Join the Waitlist!](https://mujeresinmarketing.org/join-the-waitlist/): Join the Waitlist Level Up Tu Carrera con Mujeres in Marketing + Coursera January 2026 Cohort Waitlist Now Open Times are tough, we get it. Whether you’re pivoting careers, chasing that next promotion, or just trying to stay ahead in an ever-changing industry, upskilling is your secret weapon. Through our partnership with Coursera, Mujeres in Marketing is gifting free access to world-class online courses to help Latinas and allies in marketing, communications, and creative industries grow their skills and careers sin pagar un centavo.   What You’ll Get 6 months of free access to top-rated Coursera courses and certifications Curated […]
- [Annual Report 2024](https://mujeresinmarketing.org/annual-report-2024/): [dflip id=”4445″][/dflip]
- [Partners & Sponsors](https://mujeresinmarketing.org/partners-sponsors/): Partners and Sponsors Mujeres in Marketing is dedicated to empowering Latina professionals in marketing, communications, and adjacent industries through community building, education, and career advancement opportunities. By partnering with us, your organization gains access to a dynamic network of talented professionals, impactful brand visibility, and meaningful opportunities to support the next generation of Latina leaders in the industry. Join us in shaping the future of marketing by becoming a sponsor or strategic partner today! Learn More MiM is committed to fostering a supportive network that provides community, resources, and opportunities essential for the professional growth and visibility of Latinas in […]
- [Laura Camila Rivera Bio](https://mujeresinmarketing.org/laura-camila-rivera-bio/): LAURA CAMILA RIVERA Linkedin Envelope A Strategic Marketing and Communications expert and Operations Consultant, Laura brings extensive experience in process design, event planning, and community engagement. Currently at the NFL Player Care Foundation, she supports retired players in career transitions through training and networking. As President of ALPFA Puerto Rico, she fosters leadership development to combat the island’s “brain drain.” Laura also serves on the board of United Latinas and volunteers with ACOMERPR, advocating for food security in Puerto Rico. A passionate advocate for diversity and inclusion, Laura has been recognized by El Mundo Boston’s Latino 30 Under 30, Amplify […]
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- [Blog](https://mujeresinmarketing.org/blog/): Blog Explore the latest trends, tips, and stories in the world of marketing. Dive into our blog for expert advice, industry updates, and inspiring success stories from Latina leaders.
- [Contact](https://mujeresinmarketing.org/contact/): Contact Us Conéctate, send us a message Message Our Contact Email Address hola@mujeresinmarketing.org follow us online Instagram Linkedin Facebook-f
- [Get Involved](https://mujeresinmarketing.org/get-involved/): Get Involved Become a Member Be part of the movement. Join Preparadas, the official online community from Mujeres in Marketing! We’ve built a vibrant digital space for Latinas in marketing to connect, grow, and thrive—and thanks to the generosity of our donors, it’s finally here. As a member, you’ll gain exclusive access to: ✨ Career resources made for and by Latinas✨ Networking with professionals across industries✨ Skill-building workshops and mentorship opportunities Whether you’re looking to mejorar tus habilidades, grow your network, or uplift the next generation, Preparadas is your space to lead, learn, and build community con cultura. No membership […]
- [Andrea Ortega Bio](https://mujeresinmarketing.org/dr-andrea-ortega-bio/): DR. ANDREA ORTEGA Linkedin Envelope Dr. Andrea Ortega is a passionate advocate for the nonprofit sector, bringing a wealth of knowledge and experience to her role as Head of Research and Grants at Mujeres in Marketing. With a Ph.D. in Public Affairs and a background in teaching nonprofit management, Andrea is dedicated to empowering organizations through strategic planning, curriculum development, and research. Her expertise in microlearning and technology integration has enabled her to design and deliver impactful training programs for diverse communities. Andrea’s commitment to knowledge sharing and her ability to connect with audiences in both English and Spanish make […]
- [Krystal Morris Bio](https://mujeresinmarketing.org/krystal-morris-bio/): Krystal Morris Linkedin Envelope An Orlando-based marketing expert with a 15-year track record, is the CEO and Founder of Mindful Media Group and a graduate of the University of Central Florida (UCF), holding degrees in Advertising/Public Relations and Studio Art, along with a Master’s in Higher Educational Leadership. Known for her strategic acumen and integrated marketing solutions, Krystal has successfully driven business growth and brand recognition across multicultural markets, showcasing her dedication to diversity and family values in her professional endeavors. “I joined Mujeres in Marketing (MiM) to champion the advancement of Latina women in our field, drawing from my […]
- [Luana Ortiz Bio](https://mujeresinmarketing.org/luana-ortiz-bio/): LUANA ORTIZ Linkedin Envelope Luana Ortiz is a proud Latina and Florida native passionate about empowering her community. With a deep understanding of Hispanic and Latino media, Luana has a proven track record of success in marketing and communications. Luana’s dedication to her heritage and community drives her to make a difference in the lives of Latinas everywhere. As Vice President of Mujeres in Marketing, Luana is committed to fostering a sense of belonging and providing resources that enable Latina women to achieve their full potential in the industry. Luana’s experience and leadership will be invaluable to MiM as we […]
- [Ashley Rivera Mercado Bio](https://mujeresinmarketing.org/ashley-rivera-mercado-bio/): Ashley Rivera Mercado Linkedin Envelope Our visionary founder hails from Yauco, Puerto Rico, and grew up in Orlando, Florida. Recognizing a gap for Latina creatives in the marketing and communications industry, she created Mujeres in Marketing (MiM) during her MBA journey at the University of Central Florida (UCF) after realizing there was no effective space to grow her career as a professional creative with cultura. Ashley brings her rich background in marketing, social media, and communications, fueled by an activist mindset to empower Latinas with career development and advancement opportunities. Through MiM, she is dedicated to unlocking maximum creative, financial, […]
- [Meet Our Team](https://mujeresinmarketing.org/meet-our-team/): Meet Our Team Board of Directors Mujeres in Marketing is led by a group of inspiring, professional Latina marketers and creatives with a combined over four decades worth of experience in the field of marketing, advertising, and communications. We are leaders, visionaries, and poderosa women passionate about representing and uplifting nuestra comunidad. Ashley Rivera Mercado Founder and President Linkedin Envelope Meet Ashley LUANA ORTIZ Vice President Linkedin Envelope Meet Luana Dr. Andrea Ortega Head of Research and Grants Linkedin Envelope Meet Andrea Laura Camila Rivera Head of Sponsorships and Partnerships Linkedin Envelope Meet Laura
- [About](https://mujeresinmarketing.org/about/): About Us Mujeres in Marketing (MiM) is a poderosa community dedicated to uniting and empowering Latinas across the marketing, communications, and adjacent industries.  A Zippia study released in April 2024 reported that Hispanic/Latinos make up 12.8% of the marketing workforce in the United States, second only to white professionals at 66.9% – with women making up 47.8% of marketing roles in the US. MiM seeks to provide community and resources to enable Latina leadership in these industries – because we realize our potential, we don’t just believe in it. MiM is committed to fostering a supportive network that provides community, […]
- [Home Page](https://mujeresinmarketing.org/): A community for Latina creatives we’re building, juntas. Mujeres in Marketing is a 501(c)(3) nonprofit dedicated to the professional advancement of Latinas in the marketing, communications, and adjacent industries. Learn More A community for Latina creatives we’re building, juntas. Mujeres in Marketing is a 501(c)(3) nonprofit dedicated to the professional advancement of Latinas in the marketing, communications, and adjacent industries. Learn More About MiM Mujeres in Marketing was founded in April 2024 with the intent of providing community, resources, and advancement opportunities to professional Latinas. We’re so excited to announce our online community, Preparadas is now live! Join Preparadas Now! […]
- [Sign Up For Our Newsletter!](https://mujeresinmarketing.org/newslettersignup/): Buenas noticias: We have a newsletter! Mujeres in Marketing is a non-profit organization dedicated to empowering Latinas in the marketing and communications industry. Our mission is to provide resources, mentorship, and networking opportunities to help Latinas advance in their careers. Sign up for our newsletter to get updates on us!


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